Technology changes things…
Sounds so obvious, right? Well, what I mean to say is that if technology is changing the way things get done, need to change the way we’re doing things, too!
This article from eMarketer Daily highlights some research done by Neilsen that demonstrates that DVR owners are watching commercials anyway.
A March 2006 survey by Forrester Research of the members of the Association of National Advertisers indicated that almost 70% of them believed DVRs and VOD would reduce or destroy the effectiveness of the traditional 30-second commercial and, furthermore, that when DVRs were in 30 million homes the majority of the advertisers would reduce their spending on TV advertising.
That sentiment is likely born more of fear than reality. What it does mean is that many advertisers are reassessing their strategies to reach DVR users.
This got me thinking. Advertisers are forced to alter their media buying tactics, their creative concepts, their general marketing strategy to work around (and through, and with) the changing technology. We need to alter our job search tactics in the same way.
Just as the fear is that DVR owners are increasingly choosing what they want to see and when, hiring managers are extremely selective about who’s resume gets read and when.
Try new tactics, don’t fall into the CraigsList, Monster.com, CareerBuilder.com rut. Everyone else is doing the same thing, you’re going into a huge pile of resumes that must be whittled down somehow. Ever think about this?: maybe you are the PERFECT fit for the position, but you never even get considered because you were at the bottom of the inbox, and after 10 calls were made, 10 interviews conducted…you were number 11.
How will you be adapt with changing technology? Change your tactics.
Technorati Tags: technology, Neilsen ratings, DVR, search strategies, new
February 26th, 2007 at 11:25 am
I am considering blasting the phones then following up with an email and producing a full 4 color direct mailing piece sending it out silently then following up with it with a Domain Address. I believe this would show turn-key solutions through cross channels of media :: Personal communication skills, Email writing, Print & Web. If I can show I can convert an Executive, it should give them confidence I could reach and convert thier customers… any thoughts?
February 26th, 2007 at 2:38 pm
I think this is a great direction to be moving in! Demonstrating that you know how to put to use all the channels that a potential employer may utilize is a good way to get noticed!
I’d suggest being extra careful to tie all the pieces together with a unifying theme, so as to seem comprehensive and not simply cumbersome. A very targeted audience is essential to this as well.
Great idea! Let me know how it goes!
February 27th, 2007 at 5:46 pm
I believe everyday that you must do something different! Learn something new, live YOUR life. Change frequently (to keep up with life) and have fun. The huge job boards are just that “keyword” searches. We need to revolutionize the recruitment industry and also create a platform that is equal for job seekers and employers. The current system is in favor of employers.