The “MarketingMe” process
I have to admit I’m a bit embarassed. I thought I came up with an idea on my own, but have recently discovered that I’m far from the first person to come up with this idea. I guess there’s something to be said for “no ideas are new anymore”.
I thought I discovered a correlation between the job search and the marketing/sales process. And while I still believe it to be the best way to approach the situation–applying the principles of marketing to yourself as the product–it turns out someone has already done a great job of telling you how. [Ok, I admit that it’s silly to think I’m the first to have come up with the idea.]
I mentioned it just the other day, that I’ve started reading this book called “How to Land Your Dream Job” but now that I’ve gotten further into it, I’m able to truthfully proclaim it’s greatness! Yes, I’m still bummed that I didn’t think of it myself, but this book is a great guide to how to apply marketing principles and the sales process to your job search. Highlights include:
–glossary of sales terms and how they apply to the job search
–easy to read style and short chapters make it easily digestible
–motivation to be creative in your search: you may not be a salesperson or a marketer, but you’ll learn quickly how necessary those skills are for success in your job search.
I could go into more detail but I won’t for the sake of redundancy. It’s already here and in this book! Jeffrey J. Fox knows what he’s talking about, so no need to restate it!
In related news, part 2 of my conversation with Chris Penn of the Financial Aid Podcast is up today. It’s the section that talks about resumes, cover letters, Linked In and how to approach the search more from a marketing perspective. Thought it was appropriate for emphasis on the “MarketingMe” side of the job search.
Technorati Tags: MarketingMe, LinkedIn, Financial Aid Podcast, Jeffrey J. Fox
May 11th, 2007 at 11:10 am
[…] Answer: Your job search is the marketing and sales of you. […]
May 30th, 2007 at 1:30 pm
[…] I see the job fair as almost the same thing as a trade show. Have you ever been to one of these? (A bridal expo is a good example of a trade show too.) It’s essentially a place for people to get exposure for their product/service/brand and to generate sales leads that will result in increased revenue. Trade shows are more effective when they get incredibly specific: almost any industry you can imagine has an expo for vendors and buyers. And since the job search is the “marketing me” process for you, the job seeker, this can be a great way to get some exposure of your brand! […]
June 14th, 2007 at 1:51 pm
[…] [sidenote: I also just found out, and am embarassed to admit that I didn’t realize it before, who the originial “marketing me” idea came from. I knew it was too right to be my own original thought. But at least now I know who the genius is!] […]