Are you remarkable?
One of my vain, conceited, arrogant secret desires is for someone to say about me “There’s something about Mary…”
Don’t you want that same type of recognition for your personality, skill set, identity? I realized early on that one of the things I like about theater is that each person plays a particular role to create a dynamic cast. Without one person, the ensemble doesn’t work. It takes the right person, playing the right part, to communicate the whole message. And that fulfills not only our individual sense of being needed, but it also helps us feel appreciated for our uniqueness. Only we can play this part in that manner.
Seth Godin makes an excellent point (though I personally find them all to be quite relevant and intelligent) about remarkability being a main qualifier for making memories.
Real memories are created by surprises.
Real change is created by unexpected juxtapositions.
…
Most marketers, probably you, are busy putting your round pegs in the round holes that have been given to you. What if you did the opposite?
Maybe you don’t see the connection here: Imagine if you went to a play for a whole season, really got to know the characters through the tendencies of the actors who portrayed them, through the nuances that a particular person brought to a certain piece of the dialogue. And suddenly, one day, a red head is playing Rapunzel instead of a blond! Wouldn’t you remember that performance much more vividly than the 15 other times you’d seen the same show?
If you’re remarkable, cause someone to remember you for whatever reason (hopefully a good one!), and then you’re more likely to stand out in their mind.
In the job search, this is a lot easier than you think:
any other ideas?
Technorati Tags: remarkability, theatre, identity, uniqueness, job search tips
January 29th, 2007 at 11:44 am
>>“There’s something about Mary…”
I like this article… everything in balance… Just I’ve seen many Art & design students loose thier focus of BrandEgo because they do not have the Marketing and business filters to discern when too much is enough… I’d say half of the employees I’ve had get too caught up in being an “Artist” and loose thier personal stake of the Business side of things that is the very provider for the forum for thier artistic outlet… Even michelangelo had the Pope as a sponsor and backer… Then came the fiery raphael… I just think young professionals need to keep thier individual style but not get it too diluted to where their uniqueness just becomes another MySpace Profile…
>>other ideas?
on another point tangenting on this stub,
I try to Brand every communication I have with some form of Personal branding even if I can use my name as a Verb in bold as I sign a short email… always give a course of action that I am the element or broker of a solution the other party can opt for…
thx for the soapbox
ttyl
JeremyAnderson.com
May 30th, 2007 at 1:31 pm
[…] The general idea is this: (and kudos for reading this all the way to here!) The job fair can feel disappointing because there are so many others just like you. So make yourself stand out! You know you want to hit up that booth with the chocolate covered strawberries–make them want to write “call her!” on your resume the second you walk away. Be remarkable! […]