My not-so-secret little indulgence
My family and friends will tell you that I am not content for things to be simple or easy. I can’t watch television passively. I tend to enjoy movies that have some sort of message, or discussion, even if I have to make it up (”But did you notice the buttons on all of the characters’ shirts? What was the costume designer trying to say with that detail??”).
And best of all–I LOVE to watch commercials.
My current faves are (of course) the Geico cavemen (the actor is the guy on the new TBS sitcom 10 Items or Less), those incomprehensible Skittles commercials, and pretty much any that make you say “whaaaaa?!”
This is one reason I’m very much looking forward to the Philly AMA’s Super Bowl Smackdown event on Feb 7th (yes, I’m plugging it). This is the best event of the year (except I really enjoyed 21st Century Marketing with Jeff Greene of Gold-Group) where marketers and advertisers gorge on Dave and Buster’s amazing mini-hamburgers and debate the success and entertainment value of the top commercials aired during the big game!
I saw this post at the Church of the Customer, and thought about how this facet of advertising might make it into the discussion. Jackie makes a great point about how, if the winning ideas are then turned over to ad agencies to produce the spot, then what’s the point? Free labor?
Technorati Tags: Superbowl, Smack Down, American Marketing Association, PAMA, commericials, Church of the Customer, consumer-generated
