CreativeCamp2.0-Where You’re the Expert!
I’m a busy girl.
Last night I went the Philly American Marketing Association (PAMA) November event, a presentation by Jeff Greene of Gold Group, entitled “21st Century Marketing.”
This afternoon I went to a luncheon for the Philly Ad Club (PAC) that was a presentation by Karen Seamen, EVP, Cramer-Krasselt, Chicago about “The CareerBuilder.com Story” (I love those chimp commercials!).
Mr. Greene’s presentation was terrific. He is quickly and effectively positioning himself and his agency as the expert of a very inexact, but emerging science. And there was a room full of people at the PAC event to hear from an expert about how to create a successful, creative and quality ad campaign.
Here’s the point: CreativeCamp is like and unlike the industry organization events. While it’s related to things we’re all familiar with (conferences, networking) it’s doing it differently. There are no singular experts–everyone who attends can be an expert in their own right!
From the excitement and interest I saw last night as Mr. Greene told us of how Gold Group is integrating viral marketing, podcasting, blogging and mobile marketing to really approach this new wave of advertising, I know that there is much more to be said. I know that there are many who have something to say. I know that CreativeCamp will be a great venue to do so.
Before you say “but you’re the organizer and you’re just trying to get people to come eat your cookies and hand out business cards”, please know that I really am an attendee more than a sponsor. I feel strongly that the idea is a good one. I know how trying and tiring ‘networking’ events can be, and I like that the *camp style allows for less intimidation, more interaction, and more conversation. (And if you’re really afraid of people check out CaseCamp SecondLife here )
While I’m thrilled to be able to go to PAC and PAMA (Holiday wine-tasting event on December 14!!) events, and learn from those who have built a reputation for their innovative work, I know that some of us feel are afraid to ask questions, and feel we’ll never reach that level, or never have anything worthwhile to say.
At CreativeCamp2.0 you will! Sign up at the wiki site for http://www.creativecamp.org.
Technorati Tags: CreativeCamp, networking, philly ad club, philly american marketing association, barcamp, expert, CaseCamp Second Life
